In the news
The mission.
Making headlines.
Stories of service, generosity, and life-changing relief.
Mara’s story · U.S. Army veteran
$341,702 in medical debt erased.
Meet Mara, a U.S. Army veteran and Gold Star spouse from Denver, CO. After losing her husband in Iraq and surviving a devastating car accident, she was left with over $341,000 in medical debt—until now.
Because of Operation Debt of Gratitude, that burden is gone.
Watch Mara’s story on InstagramAs seen on
On Fox News
Watch the coverage on Fox News (opens in a new tab).
2025
America Reports
Former Navy SEAL’s company works to forgive veterans’ medical debt
Watch on Fox News ↗ Fox & FriendsVeteran-owned company pledges profits to support erasing medical debt
Watch on Fox News ↗ The Will Cain ShowBorn Primitive & Black Rifle Coffee team up to erase $25M in veteran medical debt
Born Primitive CEO interview begins at 0:57.
Watch on Fox News ↗2024
Fox News
Veteran-owned company pledges profits to support erasing medical debt
Watch on Fox News ↗ Fox NewsVeteran-owned business pledges millions to pay off medical debt for our nation’s heroes
Watch on Fox News ↗Articles
USA TODAY
How an Apparel Brand and its Customers Rallied to Give a $11 Million Lifeline for Veterans
Read article ↗ Yahoo FinanceBorn Primitive Paid Off $11 Million in Veteran Medical Bills on Veterans Day
Read article ↗ WAVY NewsBorn Primitive and Black Rifle Coffee Company to forgive $25M in medical debt for Veterans Day weekend
Read article ↗ KFOX 14Veteran-owned companies commit up to $25M to wipe out vets' medical debt
Read article ↗Together, we can reach
$50 million in 2026.
Every donation—large or small—can multiply into meaningful relief for those who served.
Secure payments processed by Stripe.